The first thing needed is a well-written story. By well-written, I mean all of the basics: spelling, grammar, punctuation, lay-out. You can have the most genius idea in the world, but if you aren’t adhering to the traditional grammar rules and you’re buried in typos, no one will take you seriously. This took me a very long time to learn. I am a terrible typist and an awful proof-reader, and even though I was an English major, I make LOTS of spelling and grammatical errors.